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Neji, (2009) "New!" via Wikimedia CC-BY-SA 3.0 License |
Old Introduction:
As time goes on, and advancements in technology improve, media ethics take a turn for the worse. Lately, viewers are becoming more skeptical of the credibility of certain reports in the media. Technology makes it easier for larger numbers of people to view a single work in media as soon as it is published. This also means that technology has made it quicker and easier for the audience to notice unethical or untruthful information as soon as it is published (Powell). In the past few years, there have been numerous failures of ethics in journalism, causing the audience to question or distrust the media. Georgetown University graduate, writer for The Washington Post, and founder of All Digitocracy, Tracie Powell, uses various rhetorical strategies in her article to gain the trust of her readers and offers solutions to ethical failures in the media in hopes of eliminating the issue all together. In her article, "Year End Review: Journalism Ethics Took Major Hits in 2014", Powell’s strategies in her writing build trust, credibility, and persuade her audience as she discusses specific ethical journalistic failures by manipulating word-choice and tone, calls attention to simple solutions of these failures, and reinforces the audience’s rightful expectations concerning ethics in journalism by evoking an emotional response.
New Introduction:
As time goes on, and advancements in technology improve, media ethics take a turn for the worse. Lately, viewers are becoming more skeptical of the credibility of certain reports in the media because there have been many ethical failures in journalism over the past few years. Luckily, many journalists still value ethics in media because they believe that their credibility would be lost without it. These journalists, in particular, effectively prove their arguments by implementing specific rhetorical strategies in their writing to gain trust and support from their audience. Georgetown University graduate, writer for The Washington Post, and founder of All Digitocracy, Tracie Powell, uses various strategies in her article to build credibility with her readers and writes articles in hopes of eliminating the issue of unethical media. This essay will dissect the rhetorical strategies practiced in Powell's article, "Year End Review: Journalism Ethics Took Major Hits in 2014", that she used in her writing to build trust, credibility, and persuade her audience as she examines specific ethical journalistic failures. I will prove how Powell does this explicitly by manipulating word-choice and tone, calling attention to simple solutions of these failures, and reinforcing the audience’s rightful expectations concerning ethics in journalism by making several references to the SPJ Code of Ethics.
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